The Analytics section gives you a full breakdown of how ReplyZen is performing across your pages, agents, and platforms. This guide explains how the report is built so you can read it correctly and avoid common confusion.
The analytics view is made of four parts you can configure:
- Date range — the time window the report covers
- Metrics — the numbers shown in the columns (what is being measured)
- Dimensions — how rows are grouped (how data is broken down)
- Filters — narrow the report to a specific page, platform, post type, etc.
Date range
The date range controls which comments are included in the report. By default it shows the last 7 days, but you can pick any range up to 90 days.
Every metric in the report is calculated only from comments received inside this window.
Metrics
Metrics are the numbers in the columns of the table. Each metric answers a different question:
- Total / Incoming Comments — how many comments arrived
- Replied Comments — how many got a published reply
- Hidden Comments — how many were moderated
- Comments with Links / Total Clicks — how short links performed
- Positive / Negative / Neutral Comments — sentiment breakdown
- Reply Rate, Hide Rate, Clicks per Link, Positive % — calculated rates
You can pick which metrics to display from the Metrics selector. Hide the ones you don't need to keep the table easy to read.
Dimensions (the most important concept)
Dimensions decide how rows are grouped. This is the part that confuses most people, so it's worth reading carefully.
You can pick up to 2 dimensions at a time. Each row in the table represents one unique combination of the dimensions you've selected.
The available dimensions are:
- Agent — group by AI agent
- Page — group by social media page
- Platform — Facebook, Instagram, TikTok
- Post Type — Ad vs Organic
- Day — time series, one row per day
- Post — one row per individual post
One dimension = one row per value
If you only select Page, you get one row per page — exactly what most people expect.
Two dimensions = one row per combination
If you select Page + Platform, you get one row for every (page, platform) combination. So a page that publishes on both Facebook and Instagram will show up twice: once with Facebook data, once with Instagram data.
This is not a duplicate — it's the breakdown the second dimension creates.
The same logic applies to any pair:
| Dimensions selected | What you'll see |
|---|---|
| Page only | One row per page |
| Page + Platform | One row per page per platform |
| Page + Post Type | One row per page for Ad vs Organic |
| Page + Agent | One row per page per agent that handled comments |
| Page + Day | One row per page per day in the range |
"Why does my page appear twice with different data?"
This is the most common question we get about analytics, and it's almost always a dimension issue:
- Open the Dimensions selector
- Check if you have two dimensions selected
- If yes, the second dimension is splitting each page into multiple rows — one for each value of that second dimension
If you only want one row per page, keep only the Page dimension selected. Remove any second dimension.
The numbers across the split rows are not wrong — they sum up correctly. They're just broken down at a finer level than you wanted.
Filters
Filters let you narrow the report to a subset of the data. For example, you can filter to a single page, a single platform, or only ads.
Filters apply before dimensions group the data, so they shrink the dataset rather than changing how rows are split.
Exporting the report
Use the Export button (top right of the analytics table) to download the current view as a file. The export reflects exactly what's on screen — same date range, same metrics, same dimensions, same filters.
If you need a different breakdown, change the configuration first and then export.
A quick mental model
If you remember nothing else, remember this:
- Metrics = columns (what is measured)
- Dimensions = rows (how it's broken down)
- Filters = which comments are included
- Date range = when those comments arrived
Pages don't get duplicated — they get split, by whatever second dimension you've selected.