Advanced moderation settings

This guide covers all the detailed settings for controlling how your agent moderates and filters comments on your social media.

"How do I control which posts get moderated?"

Use the Moderate on setting (Facebook Only):

• Every post: Apply moderation to all posts (both ads and organic content)
• Only ads: Moderate exclusively on sponsored/promoted posts
• Only organic: Moderate only on non-sponsored, organic content

This is particularly useful for campaigns where you need stricter moderation on specific content types.

"Can I automatically hide all incoming comments?"

Yes, the Hide All Comments toggle:

• When ON: All new comments will be automatically hidden as they arrive
• When OFF: Comments will only be hidden if they match your moderation criteria

This can be useful for campaigns where you want full control over which comments are visible, or during sensitive launches.

"What about comments with images or links?"

The Hide Comments with Attachments setting (Facebook Only):

• When ON: Automatically hides comments containing media or links
• When OFF: Allow comments with attachments (they'll still be evaluated by other moderation criteria)

This helps prevent users from posting potentially inappropriate media or competing links.

"How do I create custom moderation rules?"

The Custom Instructions field allows you to provide specific guidelines in natural language. Here are some examples:

• "Hide comments that mention competitors' names"
• "Hide comments containing pricing inquiries or complaints"
• "Hide comments with political content or discussions"
• "Hide comments with profanity or inappropriate language"
• "Hide comments that go off-topic from the main discussion"

These instructions are processed by AI to create custom moderation logic.

Real-world moderation examples

For promotional campaigns:

Hide comments that ask about price reductions or discounts.
Hide comments that mention competitors or alternative products.
Hide comments containing negative feedback about previous product versions.

For customer service:

Hide comments containing personal information (phone numbers, email addresses).
Hide comments with excessive profanity or abusive language.
Allow comments with product questions but hide off-topic discussions.

For content marketing:

Hide spam comments or comments with suspicious links.
Hide comments that derail the discussion from the main topic.
Allow constructive feedback but hide trolling comments.

FAQ: Common moderation questions

"What happens to hidden comments?"

Hidden comments:

• Are not visible to the public on your page
• Can still be seen by you in the ReplyZen dashboard
• Can be unhidden manually if needed
• Can still receive responses from your agent if the "Respond to Moderated Comments" setting is enabled

"Is there a default moderation behavior?"

Yes, even without custom instructions, ReplyZen automatically moderates:

• Clear spam content
• Harmful or abusive language
• Content that violates most social media community guidelines

"Why are some comments being hidden that I want to keep?"

Check these settings:

1. Review your Custom Instructions for rules that might be too broad
2. Make sure Hide All Comments is turned OFF
3. If using Hide Comments with Attachments, be aware this hides all media/links

"Can I see which comments were hidden and why?"

Yes! In the ReplyZen dashboard:

1. Navigate to the "Comments" section
2. Filter by "Hidden" status
3. Each comment will show the reason it was hidden (e.g., "Matched custom rule: competitor mention")

"How strict should my moderation be?"

This depends on your goals:

• Brand protection: Stricter moderation to prevent negative content
• Engagement maximization: Lighter moderation to encourage discussion
• Compliance requirements: Industry-specific rules may dictate your approach

Start conservative and adjust based on comment quality and volume.

Platform limitations

Features marked with Facebook Only are exclusively available for Facebook pages due to Meta's API restrictions for Instagram.

For Instagram, your moderation capabilities are more limited, focusing on universal moderation rules and custom instructions only.